brief: To create a product with a unique packaging design not seen by similar items within its product category.
Packaging & Branding
My Roles:
Packaging Designer
Brand Designer
Product Designer
Tools Used:
Adobe Illustrator
Adobe Photoshop
Timeline & Team
8 Weeks
Individual
About The Brand.
Ketopowa is a brand that specialises in Keto (Low carb) fitness & health related products. As a brand we value human growth and making people the best versions of themselves by supplying a high quality, satisfying & refreshing blend of energising protein.
Objectives & Strategies.
I have created a convenient new alternative to buying protein. There is currently either the option to buy it in bulk powdered form or as a premixed drink without the ability to alter it to your personal taste.
It is here I have created a product to appeal to the gap in the market and allow consumers to buy one time use protein powder to be altered to their liking with a new formula that appeals to the keto market. With its contents being high in healthy fats and proteins and low in carbohydrates.
I most importantly wanted to create an appealing and well considered piece of packaging that becomes more than just the vessel to hold the contents of the drink.
About The Product.
It is a rectangular flat sided carton filled with powdered flavoured protein and vitamins. It is versatile and tasty predominately being used within the fitness industry as a way to gain size or even lose weight as it can be used as an entire meal replacement.
I went for a minimalistic design focusing on giving each element & information room and its own space on the packaging keeping it from feeling cluttered or over-designed.
Nutritional Information
Calories = 703
Total Fat = 57.8g
Total Carbohydrates = 6g
Dietary Fibre = 22g
Sugars = 3g
Total Protein = 34g
Points of Difference.
New ratio of micronutrients not seen on the market.
Unique packaging with a clear window on the side so you are able to see the powdered contents of the drink and measure to the correct ml amount using the on package measurements.
The window on the side of the package is clear and has recommended amounts of the 5 most popular mix’s being water, skim milk, soy milk, full cream milk & almond milk.
Protein formula is sold in pre-portioned powdered form opposed to pre-mixed or in bulk.
Flavour Variants.
Creamy Banana
Chocolate Fudge
Strawberry Splash
3D Model Development.
Dimensions
Height = 17cm
Width = 9cm
Length = 6cm
Customer Journey Map.
Persona’s.
PERSONA 1.
Sophie the fitness instructor
Reason to buy? Wants a keto related protein product she can recommend to her clients and that she can use on the go.
PERSONA 2.
Andrew the Business Man
Reason to buy? Wants a quick and easy on the go drink before work that is healthy and will keep him feeling full until lunchtime using it as a meal replacement.
PERSONA 3.
Mike the Gym Junkie
Reason to buy? Wants a product on the market that will allow him to gain size while keeping carb intake to a minimum.
